OOFTA! | 2020
oofta! is a Norwegian instant coffee blend for the on-the-go consumer. Customizable roasts can be ordered online individually or through a monthly subscription service. The term “oofta!” is an exclamation of surprise originating from Norway, which correlates with the mission to support delightful surprises with delicious coffee. This project includes logo design, brand development, illustration, web design and packaging.
LOGO & ICONOGRAPHY
COHORTS
LANDING PAGE
PACKAGING