RED PANDA ICE CREAM | 2019
Red Panda Ice Cream is a sorbet ice cream shop located in Pasadena. Designed to target children and young adults, this establishment uses the red panda as their mascot. For this hypothetical branding project, I have developed the logo, brand guidelines, promotional materials, and social media campaign samples.
LOGO & ICONOGRAPHY
STOREFRONT
PRINTED MATERIALS
APPAREL
SOCIAL MEDIA
The 'More Scoops = More Love' campaign is meant to encourage customers to purchase additional scoops of ice cream. With each scoop, an additional percentage of the profit will be donated to the World Wildlife Fund towards the preservation of red pandas.
The 'More Scoops = More Love' campaign is meant to encourage customers to purchase additional scoops of ice cream. With each scoop, an additional percentage of the profit will be donated to the World Wildlife Fund towards the preservation of red pandas.
